Art in Bloom

Art In Bloom, an annual event at the Milwaukee Art Museum, where artists get to choose
a piece of work from the Museum’s collection and create a floral installation connecting
to the piece chosen. For four days the galleries are completely taken over by the aroma
of fresh flowers, while the rest of the Museum is filled with visitors shopping the marketplace
and attending floral inspired lectures, workshops, and demonstrations.

Collateral included: full marketing campaign; print, static and animated digital, social posts
and advertising; large scale outdoor banner; 16 page mailer (22K printed) and 24 page on-site
program; off-site, double sided poster; admission tickets; visitor screens; pedestal awards

Sponsored by: Educator’s Credit Union
Art direction: Casie Simpson